Facebook PPC team have the PC bug
Jan 18, 2010 PPC
I’ve just created my first ad to promote my new website by PPC on Facebook.
Here is the picture that I created -

Guess What? It has been disapproved! Here is the explanation that I have been given -
Ad Disapproval Reason(s):
* The image of this ad is either irrelevant or inappropriate. Per sections 4 and 5 of Facebook’s Advertising Guidelines, the image on your ad should be relevant and appropriate to the item being advertised. Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed. Additionally, images may not emulate site features or suggest functionality which is not present (e.g. a video play button). If you choose to submit this ad again, please use an appropriate image that adheres to all of Facebook’s Advertising Guidelines.
What a load of bollocks!
What photograph am I supposed to use? I’m promoting Corsets FFS! The image is not sexually explicit or provocative. It must be that it is idealizing a body type that Facebook does not approve of.
I’m willing to bet that the person who disapproved of the ad was a fat woman
If that offends you then frankly I don’t give a shit! I’m overweight myself, but I don’t get offended by all the six-pack adverts on facebook.
Don’t you just hate it when these huge corporations decide to start preaching morals?
And I am also sick to death of these people who are getting offended all the time. What’s wrong with been offended every now and then? Nothing happens. Your not going to die. It doesn’t hurt. I get offended by Westlife, but I dont go on about it.
Rant over.
Tags: facebook


January 19th, 2010 at 12:27 am
haha great post
I like the site too, nice template, did you create it yourself?
January 19th, 2010 at 2:28 am
Yes, I’m still learning how to make templates but it’s not as difficult as I thought it would be.
January 19th, 2010 at 9:28 am
I’ve had similar issues (not promoting corsets though!) with Facebook, and found that modifying the wording of the ad very very slightly, and resubmitting it usually works, as it’s quite often an Intern that reviews them, and they are not consistent.
Worth a shot?
January 19th, 2010 at 10:36 am
I’ve not even attempted to make a wordpress theme thinking for me it’s probably going to be impossible, do you think it would be as simple, for want of a better word, to create the template from a design made by someone else.
For example I usually get a PSD made of a site then it’s coded by someone else into a wordpress theme, so I could effectively take out the coder and do it myself?
January 19th, 2010 at 10:49 am
Richard – Thanks for the tip, I’ll try that. I’ve probably ruined my chances though cos I sent them a snotty email!
Darren – If you know CSS then you will be fine. I’m thinking of writing a tutorial, but I’m still learning myself. The – “How to be a Rockstar WordPress Designer” book is a great help.
January 20th, 2010 at 9:50 am
facebook ads can be a b*tch to get a ad approved, I used to use them a lot and it seemed as I spent more money with them ads seemed to be approved more.
Also try submitting the ad at about 9/10pm at night, don’t ask why but I read it somewhere and it was true i did get more confirmed at that time lol
January 20th, 2010 at 10:18 am
I’ve just had an email back from them; apologizing – telling me that they had made a mistake and the ad had now been approved!
I bet that’s because I sent them a strong worded email. haha (I’m turning into my day!)
June 4th, 2010 at 9:57 am
I’ve not even attempted to make a wordpress theme thinking for me it’s probably going to be impossible, do you think it would be as simple, for want of a better word, to create the template from a design made by someone else. Thanks for the great article! There is hope for us bloggers out there! All the best!
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